Amalgamation. That’s quite the thing. Brangelina, Kimye, Bennifer, Bennifer Ver.2 and in The Islands, the current Pinoy pop phenom known as KathNiel.
Kathryn Bernardo and Daniel Padilla headline more amalgamations at KFC Philippines as its brand ambassadors. The Colonel is no stranger to culinary alchemy with its KFC CO +Creations products like the Zinger Double Down, the Crispy Cheese Chicken with Clover Chips bits and the recent Double Down Dog. The PussyKat and I vainly attempted a KathNiel for the launch of KFC Philippines latest product.
Pinoy’s love chicken and a good number have the penchant for spice. With KFC’s Hot & Crispy Fried Chicken selling off the shelves since these were put out, the creative minds from KFC Philippines took “the signature pepper spice and hot sauce flavor” of a brand that has become ubiquitously Pinoy — Tabasco — and brings Hot & Crispy to a whole new level of heat in the new KFC Crispy Fire Chicken.
As in the sweetest (or spiciest!) of my dreams, a giant KFC Bucket with a Tabasco bottle was set up at the atrium of Ayala Center Cebu. Guests were to press a button on the side to see some KFC Crispy Fire Chicken action, take photos and post on any social media with the hashtag #SoGoodItHurts and present it to the counter at any KFC for a 50% discount on their Crispy Fire Chicken orders. Acing a Q&A scored one some prizes on the spot like GC’s, mini Tabasco bottles and Daniel Padilla I Heart You Special Edition KFC CD’s.
I’m a huge fan of the Hot & Crispy and the Zinger formulations. The addition of Tabasco furthers the spice kick but none too much to handle for the tongue. The mouth-enveloping heat lingers just pleasantly long enough to be washed down by whatever drink of choice. The sugars in the Tabasco sauce marinade reduce to a slightly sweet counterpunch to the pepper spice and the coating retains the KFC’s signature crispy crunch. It was #SoGoodItHurts, I almost didn’t have to have any of what I’d declare the best fastfood chain gravy. Then again, I just had to. The classic fried chicken side of coleslaw also mellows out the spices. Specifically created to complement the Crispy Fire Chicken, the Chicken Rice had me wanting seconds. Umami would best describe its taste. Chicken oil perhaps? Symon, KFC Marketing Officer, wouldn’t say.
The launch activities continued through mall closing with more prizes, surprises and featured performances by Elmer Jun Hilario who sang the KFC Crispy Fire Chicken jingle and starred in the TVC. The KFC Crispy Fire Chicken is a limited time offer initially available only in the Philippines. Make sure to try this Tabasco twist to the all-time favorite KFC Chicken, soon.
Note: The mini Tabasco bottles pictured above are promotional items only and are not inclusive in any order of the KFC Crispy Fire Chicken but rest assured that you do get the full Tabasco flavor in every chicken piece.
Heat up your taste buds with KFC’s newest Crispy Fire Chicken
Ready for a fiery chicken experience from KFC Philippines? Together with the signature pepper spice and hot sauce flavor of Tabasco comes the newest co-creation from everyone’s favorite fried chicken brand – the KFC Crispy Fire Chicken!
Marinated in Tabasco’s rich flavors and spices, the new KFC Crispy Fire Chicken will surely fire up your taste buds with its unique tangy taste and extra crispiness that makes you crave for more.
This newest co-creation from KFC is cooked to perfection using hot pepper spices from Tabasco, the world’s leading pepper sauce brand since 1868. Its distinct taste adds intense heat and an addictive flavor to KFC’s crispy chicken, leaving you with a So Good it hurts feeling with just one bite!
The best way to experience the KFC Crispy Fire Chicken is to pair it with chicken rice, coleslaw, KFC’s unlimited gravy and a large drink of your choice. It is also available in other chicken meals like the 1-piece combo, 2-piece combo, Fully Loaded Meal and Bucket Meal.
Craving to try this latest spicy chicken recipe? Head on up to your favorite KFC store now to try the newest KFC Crispy Fire Chicken. You may also call KFC delivery at 887-8888 or visit www.kfcdelivery.com.ph. The KFC Crispy Fire Chicken is available for a limited time only so grab yours now!
Did the KFC Crispy Fire Chicken get you all fired up? Share with us your #SoGoodItHurts experience online! Tag @KFCPhilippines on Instagram, Facebook and Twitter.
–Official Press Release